You use the Perl script "blocview" -- it calls Molscript, Raster3D, and ImageMagick, so you also need to have them installed (they are readily available from the internet).
Type "blocview -h" for help info, and check the script to understand how it works.
Once everything is properly installed, to get the image as in the NDB is trivial. E.g., for BD0054 (1jgr.pdb1), you just need to type:
blocview -i=BD0054.jpg 1jgr.pdb1
display BD0054.jpgor
blocview -d 1jgr.pdb1
with a default image name "t.jpg"
HTH,
Xiang-Jun